15 Day Lead Launch​

Who this is for

Owners, marketers, and solo founders who want leads without wasting weeks guessing. Works for services and local businesses.

What you will achieve by Day 15

• A clear Ideal Customer Profile and a simple, testable offer
• A live one‑page site with a working form and thank‑you delivery
• A useful lead magnet your audience actually wants
• Tracking set up with UTMs, Linkly, and a conversion event
• A clean outreach list and a three step sequence
• At least one booked conversation or one confirmed creator collaboration

What you will build

• ICP one pager
• Offer statement and headline
• Lead magnet
• One page landing site
• Linkly links with UTMs
• Excel Engagement Tracker entries
• Outreach scripts and a follow up calendar

Course cadence

Fifteen days. Short daily tasks. Three live checkpoints. Community feedback inside Systmatk on Skool.

• Day 1 to Day 5 Focus on customer and offer
• Day 6 to Day 10 Build the magnet and page with tracking
• Day 11 to Day 15 Outreach and collaboration sprint

Module 1 Customer and Offer Days 1 to 5

Goal Pick one narrow ICP and craft an offer that removes a pain and promises a clear outcome.

Outcomes ICP one pager. One sentence offer. Final headline and CTA.

Daily plan Day 1 Trend scan with the Week Before Report. List top pains and desired outcomes.
Day 2 Draft the ICP. Segment, pains, jobs to be done, objections.
Day 3 Offer builder. Promise, proof, price, next step.
Day 4 Headline lab. Write five options. Keep one.
Day 5 Validate. Talk to three prospects. Log voice notes in the Excel Engagement Tracker.

Templates ICP one pager. Offer formula. Headline swipes.

Module 2 Magnet, Page, Tracking Days 6 to 10

Goal Publish a one page site and a simple lead magnet with working analytics.

Outcomes Magnet draft. Live page URL. Test conversion fired.

Daily plan Day 6 Choose the magnet type. Checklist, script, calculator, mini course.
Day 7 Outline the magnet. Title and three value bullets.
Day 8 Wireframe the page. Hook, proof bullets, form, reassurance, CTA.
Day 9 Tracking. UTMs, Linkly links, GA4 or Meta Pixel event.
Day 10 Quality check. Mobile, load speed under three seconds, working thank you page with delivery.

Templates Magnet title lines. Landing copy blocks. Tracking checklist.

Module 3 Outreach and Collaboration Days 11 to 15

Goal Book conversations and secure one creator collaboration.

Outcomes Clean list. Three step outreach sequence. One sent creator pitch.

Daily plan Day 11 List building. Pull thirty prospects that match your ICP. Dedupe and verify.
Day 12 Write the sequence. Value opener, proof or win, nudge.
Day 13 Deliverability. Custom tracking domain, warm sender, daily limits.
Day 14 Creator pitch. Use the latest Influencer and Collaboration Report to pick one partner and send a value first ask.
Day 15 Follow ups and booking. Send reminders. Share your calendar link. Log replies in the Excel Engagement Tracker.

Templates Email subject lines. DM opener. Creator pitch.